This self-paced course is specifically designed to help PhDs design and leverage their personal brand.

Develop a name for yourself that can lead to guest speaking, consulting, book sales, online course creation, coaching and/or freelancing.

Pricing options

Course curriculum

  • 1

    Let's get started!

    • Introduction

    • Why do you want to develop your personal brand?

    • Download - Workbook

  • 2

    Define

    • Define

    • Your Brand Mission and Idea of Success - Activities 1.1 and 1.2

    • Your Existing Brand Assets - Activity 1.3

    • Personality Traits - Activity 1.4 and 1.5

    • Values - Activity 1.6 and 1.7

    • Your Brand Vision, Message and Personality - Activities 1.8, 1.9 and 1.10

  • 3

    Assess

    • Assess

    • Gap analysis - Activity 2.1

    • Offline Presence - Activity 2.2

    • Outside Assessment - Activity 2.3, 2.4 and 2.5

    • Current Web Content - Activity 2.6

    • Current Social Media - Activity 2.7

  • 4

    Clean up

    • Clean up

    • Personal Bio - Activity 3.1

    • Online Presence - Activity 3.2

    • Offline Presence - Activity 3.3

  • 5

    Build

    • Build

    • Elevator Pitch - Activity 4.1

    • Conversation - Activity 4.2

    • Success for Events - Activity 4.3

    • Build Your Offline Network - Activity 4.4

    • Strengthen Your Offline Network - Activity 4.5

    • Personal Website Activity 4.6

    • Personal Development - Activity 4.7

    • Peer Review Articles - Activity 4.8

    • Blogging - Activity 4.9

    • Social Media - Activity 4.10

    • Social Media Checklists - Activity 4.11

  • 6

    Next Steps...

    • Congrats! Here's what's next...

Your Instructor

Melanie Bruce

Self-tenured entrepreneur

Hi there! I'm Melanie Bruce. Founder of The Leveraged PhD. I have a PhD in marketing and taught entrepreneurship and marketing for a decade at universities all around the world. I've since left academia and leveraged my PhD to build 3 businesses. It's my goal to help you build your personal brand to leverage your PhD for the rest of your life. Are you ready to start your branding journey? Join Me!

It's your time to do BIG things!

If you want to open up career opportunities and leverage your PhD then this is the step-by-step course you need to make it happen.

Reviews for Establish Your Personal Brand

5 star rating

Informative, well-paced, and action oriented

Gaius Augustus

"Establish Your Personal Brand" was a fantastic course with plenty of information, but perhaps more importantly, plenty of concrete exercises to put that information into action. Videos weren't too short or too long. I really appreciated Melanie's...

Read More

"Establish Your Personal Brand" was a fantastic course with plenty of information, but perhaps more importantly, plenty of concrete exercises to put that information into action. Videos weren't too short or too long. I really appreciated Melanie's examples for each part, addressing concerns that I had along the way. Definitely a must have course for anyone who's struggled to figure out exactly how to take their business presence to the next level.

Read Less

Who is Establish Your Personal Brand for?

  • Anyone with or working towards a PhD.

    PhD students/candidates, early-career academics, and alt-ac careers. Leveraged your PhD and develop a name for yourself that can lead to guest speaking, consulting, book sales, full-time employment, online course creation, coaching, and/or freelancing.

  • Busy Bees

    You are busy with your studies, research, family, teaching, service, and other obligations. You want to shorten the learning curve and start establishing your personal brand now.

Who is Establish Your Personal Brand not for?

  • "Get Rich Quick" wannabes

    This course isn't for people who think buying a course will suddenly solve all their money problems and make them millions. There is no silver bullet. You have to put in the work to build your brand and network to see results.

  • "Influencer/Famous" wannabes

    This course is about building the foundations of a strong personal brand that will showcase your as an expert in your field. It is about showcasing yourself as a knowledgable and highly skilled individual within your area.

It's your time to do BIG things!

If you want to open up career opportunities and leverage your PhD then this is the step-by-step course you need to make it happen.

5 star rating

3 reasons why you should take this course too!

Sigrid van Roode

1) It offers all the time you need. I loved that this course does not have a limited timeframe. Melanie has rounded up some very good points that I needed to think through, and I found that having the time instead of that 'but I need to finish thi...

Read More

1) It offers all the time you need. I loved that this course does not have a limited timeframe. Melanie has rounded up some very good points that I needed to think through, and I found that having the time instead of that 'but I need to finish this course in a week'-feeling took away any pressure and allowed me to focus truly on my goals. 2) It's all about you. The way this course is built and its 'story-arch' are all centered around one thing: you. You will need to dig and delve and find out what it is you want to be, who you want to be, and how you want others to perceive you. This course will help you define your professional image and your brand. 3) Its level of detail. This is where Melanies experience shines through in particular. Of course, you can go online and google free advice on personal branding. You will want to take this course however, because it guides you through all the particulars of establishing your brand while demonstrating their interconnectedness. You will be able to roll out your preferred professional image on several levels. Consistency is key, and this course will help you to achieve this consistency in an extremely thorough way! And, last not but least, Melanie is always there to help you with any questions or issues you might run into. For me, this course has definitely contributed a great deal to how I perceive my brand and my professional image!

Read Less

FAQ

  • WHEN DOES THE COURSE START AND FINISH?

    The course is open and yours to access for as long as it exists! It is a completely self-paced online course – you decide when you start and when you finish.

  • WHAT IF I AM UNHAPPY WITH THE COURSE?

    I would never want you to be unhappy! If you are unsatisfied with your purchase, contact me in the first 15 days and I will give you a full refund.

  • HOW LONG DO I HAVE ACCESS TO THE COURSE?

    After enrolling, you have unlimited access to this course for as long as it exists – across any and all devices you own.

  • I AM ABD/1ST YEAR/STILL A PHD CANDIDATE/ STUDENT IS THIS COURSE FOR ME?

    Absolutely! The sooner you start to actively establish your personal brand the more opportunities will become available to you. You should establish your personal brand before you need to rely on it. A personal brand is not something you can develop overnight or cram. Invest now to create future opportunities.

  • HAVE ANOTHER QUESTION I DIDN'T ANSWER?

    Contact me at melanie@theleveragedphd.com and I’ll get back to you directly

Pricing options